Kat Von D Beauty is my cruelty-free brand of the year for high-end makeup. Picking brands of the year wasn't an easy choice, but these 3 stood out in 2016 and I'm looking forward to seeing what they come up with in 2017. I hope you'll give some of these a try, and if you already have, let me know your thoughts in the comments! Brands Of The Year Some are new releases and some are older favorites that stood the test of time. Like the previous year, I went for products that would work for most skin types and skin tones. There's one exception you'll find in this list since I couldn't find a better alternative, and the brand in question (Tarte) is one I personally support. Since I believe in supporting fully cruelty-free brands over those owned by parent companies that test on animals whenever possible, I did my best to choose products from those brands.
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